Klee Klee
Klee Klee is a sustainable fashion brand focused on luxurious, tactile, carefully designed clothes and accessories. The concept a spin-off from the well known independent Chinese fashion house, Zuc Zug. Klee Klee approached ATLAS in 2018 to design its first retail space in Beijing. The space is approximately 40 square meters and is located in Beijing’s Sanlitun neighborhood TaiKooLee North shopping district.
The label decided to focus on their Let’s Blue! line of natural indigo-dyed denim. To highlight the immersive intensity of the color blue, the architectural strategy focused on choosing a singular material and color palette that would both contrast and compliment the clothing. The simple, earth-colored brick offers a warm backdrop of touch and color for the indigo-hued textiles. The basic module of brick is used in many permutations to give texture and detail to the space as well as fold in different types of functionality. Conceptually the use of a single unit in a multitude of ways mirrors the traditional use of brick and ceramic tile in traditional Chinese architecture.